BloomThat aims to disrupt the way we order fresh flowers. We partner with local, independent florists to create a simple selection of tasteful arrangements and deliver them by bicycle anywhere in San Francisco in under 90 minutes.
Developed for the mobile generation, we enable our customers to order flowers ‘in the moment’, effectivlely changing the behavior in which flowers are given.
As Director of Design, I helped the co-founders create a brand strategy. While also developing the brand identity, design assets, and website that aligns with that strategy.